I was asked to design and illustratie an advertisement for GlückSpirale, a German lottery. They fund a lot of sport related projects. They wanted an illustration with many details, as many deferent sports as possible, and apart from that quite a large amount of information too. I started out by drawing a bunch of athletes to have something to start building with.
Than a general layout. There were going to be 5 illustrated information boxes and an infographic.
I tried to bring some order in the chaos. We decided to let the athletes not touch each other, because it looks like a battlefield that way. Still, I felt like the information boxes and other illustration did not work together very well. I placed the main information in the middle, and the athletes as a frame on both sides. Much better!